All work
Product Series Campaign · 2024
TURN ANY PLACE INTO YOUR STAGE
A creative campaign for ANNY® combining lifestyle storytelling with technical product content to show how the portable speaker turns any place into your stage.
Creative Direction · Full Production · Casting · Location Scouting · Directing · Camera · Sound Design · Editing · Color Grading
The Challenge
Communicate the versatility of ANNY® in a way that feels aspirational and lifestyle-driven while still clearly showcasing its technical capabilities and functionality.
The Idea
The campaign brings the idea “Turn Any Place Into Your Stage” to life by showing ANNY® as more than a speaker - it becomes the enabler of spontaneous moments, creative expression and shared experiences wherever you are.
My Role
Creative Direction · Full Production · Casting · Location Scouting · Directing · Camera · Sound Design · Editing · Color Grading
The Execution
A combination of cinematic storytelling and product-focused content across three films. One film puts the lifestyle and emotional appeal of ANNY® at the forefront, while the other two take a more product-focused approach, highlighting its features, functionality and flexibility in dynamic and engaging ways.
The Result
A versatile campaign asset set that positions ANNY® as both a lifestyle product and a powerful portable sound solution, creating a cohesive visual story across emotional and product-focused communication.
