All work
Educational Content · 2025 - Ongoing
HACKS FOR LUMEN BEINGS
A recurring social-first educational series turning customer questions, product knowledge and useful hacks into a scalable video format.
Creative Direction · Concept Development · Production (Light, Camera, Sound, Edit)
The Challenge
Customers were frequently reaching out to Sales and Quality Control with recurring questions about product use, maintenance and technical details. Many of these questions were simple, but not always obvious to users - creating an opportunity to address them proactively through content.
The Idea
Together with the Brand Manager, I shaped “Hacks for Lumen Beings” into a recurring social-first educational series.
The format turns frequently asked questions, essential product knowledge and lesser-known tips into short, accessible videos that help users get more out of their products.
My Role
Creative Direction · Concept Development · Production (Light, Camera, Sound, Edit)
The Execution
The concept was translated into a modular, production-friendly format adaptable to different social media platforms. To maintain brand consistency, I adapted motion graphics assets from Cameo’s new visual identity, originally created by an external agency, into a custom intro for the series. Of the four episodes featured here, I produced two myself, while two others were executed by different videographers using the same concept and visual framework.
The Result
The series continues beyond my involvement, demonstrating that the format can be handed over and sustained across different producers. Its consistent structure and visual identity enable efficient ongoing production while maintaining a recognizable brand presence.
