All work
Product Series Campaign · 2024
EVERY SCRATCH HAS A STORY
Cinematic launch campaign for the Touring Series, part of the Gravity Stands brand.
Concept Development · Creative Direction · Producer · Edit for SoMe Campaign & Ads
The Challenge
Launch of a new series of touring stands within an existing portfolio, featuring new product models. The challenge was to stand out among all the existing products on the market, showcase the smart design that Gravity stands for, and highlight the reliability of the products.
The Idea
The idea was to treat the stand as its own character, telling its story of being on the road and withstanding all the hurdles that come with life on tour. This kind of storytelling adds an emotional element, making the product more personal while reflecting the stories of actual artists who use touring stands on the road.
My Role
Concept Development · Creative Direction · Producer · Edit for SoMe Campaign & Ads
The Execution
The hero film follows a musician’s journey on the road while on tour. Hitting up different stages, the rush of adrenaline, set-ups, tear-downs, and the highs and lows that end up making every gig unique - with every scratch telling a story.
The Result
A cinematic journey capturing the raw rhythm, adrenaline, and unpredictable moments of life on tour.
Landingpage: https://touring.gravitystands.com
