All work
Product Launch · 2025
CREATE NEW TRADITIONS
A product film introducing the P6 - a new generation of LED profile spotlight designed to replace traditional halogen fixtures in theatres while opening up new creative possibilities.
Creative Direction · Full Production · 3D Supervision · Camera · Lighting · Sound Design · Editing · Color Grading
The Challenge
Speak to theatre lighting professionals who value the tradition and familiarity of halogen lighting, while communicating the need for change and the creative potential of a new technology.
The Idea
What if the old ways are not being replaced, but become the foundation for something new? The film explores the idea of a new tradition - showing how the P6 can preserve the qualities theatre professionals value while opening the door to new creative possibilities.
My Role
Creative Direction · Full Production · 3D Supervision · Camera · Lighting · Sound Design · Editing · Color Grading
The Execution
A cinematic product story built around the contrast between tradition and innovation. Atmospheric theatre imagery, detailed product shots and dynamic lighting sequences bring the P6 to life, showing how familiar theatrical aesthetics can meet a new approach to lighting.
The Result
A product film that positions technological change not as the end of a tradition, but as the beginning of a new one - connecting the heritage of theatre lighting with the creative possibilities of the future.
